Solid post. Interestingly, I had gone to talk to a group in a similar situation a year or so ago before the began the dive into “agile” development. I was rather amazed at how strong the urge to hang onto “marketing” setting the direction without proper involvement of the team.
The good news is they seemed pretty serious about changing how they developed software and I am sure it will only be a matter of time before some of the benefits of being less silo’ed are realized for them.
"I'm not an IT pro -- my background is in online communications and marketing. But his ideas got me thinking about how rework project management style -- no more old skewl --and try these ideas out!"
Solid post. Interestingly, I had gone to talk to a group in a similar situation a year or so ago before the began the dive into “agile” development. I was rather amazed at how strong the urge to hang onto “marketing” setting the direction without proper involvement of the team.
The good news is they seemed pretty serious about changing how they developed software and I am sure it will only be a matter of time before some of the benefits of being less silo’ed are realized for them.